This course aims to broaden our knowledge of business models as well as showing possible business models and practical ways to use them. The development and the use of business models will be identified, and the role of the business model in the innovation process will be discussed.

The course moves on to explore different ways to describe, represent and map business models:

1. The Business Model Canvas
2. The Three Questions Model
3. The Bridge Model

 

How does the course work?

The course is prepared as a video cast. You can watch the course via e-platform, follow the practical tips and prepare your own business plan according to your preferred model.

 

You will get 4 credits.

 

What you’ll get (learning outcomes after this course)

• Explain the importance of business models for new and existing enterprises
• Understand the components of a business model
• Describe, compare, and critically examine different business model frameworks
• Understand the concept of value proposition
• Understand how business models can affect the market environment
• Develop new business models as a method of create competitive advantage

 

Instructor Details: Serena d'Arienzo (Training Specialist)

Master Degree in Modern Philology & Post-graduate Degree in Marketing, Communication & New Media.
Strong educational approach and expertise in organising practical workshops and training sessions in the framework of several EU projects, especially in the field of social entrepreneurship, involving both adult and young learners.